TK Content Creator Handbook

👋 Hello, and welcome!

If you are reading this you must be interested in collaborating with TK to create some content. We're pretty new to the process here, but we do have a few tricks and tips that work. Read on to find out more.


The Process

  1. Watch the Videos below
  2. Get your Basewear
  3. Sign up for your Affiliate Link/Code
  4. Create some rad content. Flex your creativity!
  5. Deliver footage (raw + edited) to TK
  6. Advanced Guidelines for Established Influencers & Gear Review Writers

Hello and welcome to Team TK!

We are a small, grassroots, women owned and run company based out of the Eastern Sierra. Back in 2016 we got tired of sports bras that suck. So we hit the sewing machine and made something different: Basewear.


DISCLAIMER: Ok, I gotta give you some straight talk before we proceed. TK is not one of those big outdoor brands with deep pockets, run by a bunch of white male CEOs (sorry, not sorry). So if that's what you're looking for we're not the ones for you! However, if you're passionate about being a part of the change you want to see in the world, supporting women run operations, AND getting super comfy gear in the process... then you're in the right place.

Join the team.

Our small, grassroots operation is empowered by the thousands of loving customers who swear by their Basewear. We have over 500 members whose pre-orders help fund the creation of our new designs and help us predict how much to make. This helps us avoid overproduction and enables us to thrive as a small company, despite being in a economy that is made for huge corporations.


We can't do it alone, but we CAN with the help of creative, passionate people just like you! Create some amazing content, get Basewear, and even earn a commission.

Watch Me:

Watch the two videos below for an intro to our Content Creation process.


Step 1: Get your Basewear

Once we confirm the set up email us at hello@terakaia.com to get your custom discount code. Use it to shop at www.terakaia.com and get your Basewear!


Our Perfect Fit Guarantee: Getting the perfect fit is the most important part of the process. By shopping online you'll get to experience what its like to be a customer: use our handy size widgets, and chat with the team if you need to. It's totally normal to have to exchange once or twice to get it just right, and using our system will make sure you can get a complimentary shipping label, and experience the Perfect Fit Guarantee we have for all our customers.

Step 2: Sign Up for your Affiliate Link/Code

Your affiliate code and link can be used to track how many sales your posts or gear reviews get! We offer a 10% sales commission. This part of the process is optional, but if you're psyched about sharing the word then we want to reward you for it!


1. Go to terakaia.goaffpro.com/create-account

2. Create an account

3. We will approve your request

4. Login to your account to get your code + link


Once logged in you can access your link and code or see how much sales commission you have earned. We pay out via PayPal monthly, or when you hit a threshold of $50 in commission.


Step 3: Create some rad content!

What to focus on:

1. Women Run, Grassroots, Small Business

2. What is Basewear? (n.) Baselayer + Swimwear . One undergarment you can wear in the water AND on land.

3. Super Comfy: Feels like nothing is there!

4. Versatility: One item for everything you do (you'll probably donate all your old underlayers to a good cause and replace them with Basewear.


Content Creation Guidelines

What makes content great?

Steps 1-4 are the bare minimum. Content will have to meet these requirements for us to accept it. After that you're going above and beyond and making something truly amazing! The real trick is to get creative and have fun.


1. Bright Natural Lighting

2. Visible Basewear

3. Smiling Faces

4. Outdoor Spaces

5. A "Hook"

6. Audience Call Out

7. Describe the Problem

8. Authenticity!

9. Creativity!

10. Humor!

Examples

Check out the videos below to see our guidelines in action:


Content Delivery:

1. Expected Timeline: This program is very casual, however please be reasonable with turn around time... and don't ghost us. It hurts our feelings. A good turn around for content is under 3 weeks from your Basewear delivery.

2. Communication Expectations: Please contact us via email only. DM's can get lost! hello@terakaia.com

3. How to Deliver: Please deliver all raw footage and edited footage via either google drive, wetransfer, or dropbox. Raw footage is essential as we may need to clip things differently. Photography is OK but videography is preferred. Everything is reels these days!

4. Pass / No Pass System: Make sure your content meets the basic qualifications of #1-4 above. If not, we'll have to pass.


Hashtags:

#Basewear - Use this in any post mentioning Basewear.

#BeYourOutsideSelf - Our slogan, about being yourself of course!

#TeamTKcreator - Use this hashtag so we can see your post! Any content creators should use this.


Advanced Guidelines for Established Influencers & Gear Review Writers

The section below is for established influencers with a large following, and/or gear review bloggers and writers. If you'd like to go above and beyond to write a gear review on your blog, or share a post about us on your social we would love that! Be sure to use your affiliate code/link to earn a commission. Here are a few additional guidelines for that type of content.

Positioning

We position Basewear as technical outdoor gear. It's easy for folks to think of us as an apparel or fashion company but that simply isn't what we do. Think Arc'teryx's scrappy, solarpunk little sister.


With TK you get big company design from a small, grassroots operation. When writing gear reviews please focus on the technical aspect of our Basewear, perfect fit guarantee, and small batch sustainability.

Brand Assets:

You can find any logos you may need in this Press Kit folder. For product images, descriptions, fabric info, or tech specs please just visit www.terakaia.com and pull what you need from the product pages.

TK Grammar Guidelines:

There are a few specific ways we use language when talking about Basewear. Use the reference guide below to spell check your posts and reviews.


Basewear (title casing) - (noun) One super comfortable underlayer for everything you do. The word is made from Baselayer and Swimwear: we made it up! We capitalize the word Basewear, and recommend defining it so people know what you're talking about.

  • Basewear Tops
  • Basewear Bottoms
  • Shorts

Basewear Collections (collection titles are in all caps) - We have 2 collections as of now. They are written in all caps.

  • TOURA - Derived from the word Contour the TOURA collection is our original Basewear line of swim-friendly underlayers. Charactarized by strappy back tops and breathable, lightweight bottoms.
  • MARA - Based on the latin word for the sea, MARA has a bit more coverage and less compression. It's super breathable, and comes in bright colors inspired by 80's swimwear. MARA is defined by high coverage bottoms and a diamond shaped back.

Basewear Top Styles (title casing)

  • Low Cut (Cups A–C) Designed for muscular builds and smaller cup sizes. This cut has the least coverage.
  • High Cut (Cups A–DD) Super comfy, with just enough coverage.
  • Crop Top (Cups A–DDD+) Full coverage, with a supportive band.

Now let's put it all together! Here is our list of products, and links to the product pages.